PDF text is screened (halftoned)

[Eric Tietze]

What program are you using to create your pdf's?  Does it actually 
export as CMYK or does it go to RGB?  Does it embed the fonts?

It is possible they could be running it through Photoshop because of a 
color or font issue.  Someone at the other papers may know a better way 
of saving it then they do to avoid seeing the rastered text, or it may 
be a standard procedure to run all submitted files through Photoshop due 
to prior issues with fonts and colors (not that I agree with this 
procedure, but it could be).


Eric Tietze

General Manager / Production Director

Ozarks Farm & Neighbor

1-866-532-1960 - Fax: 417-532-4721

www.ozarksfn.com  -  eric at ozarksfn.com


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Jonathan Kreider wrote:
> Hi,
>
> I've searched the archives and couldn't find anything related to "pdf" and
> either "halftone" or "screened" that relates to my problem which is...
>
> My local newspaper uses "multi-ad" to do their layouts.  I'm assuming this
> is the right mailing list for this, but I'm not sure.
>
> The problem is that when I send them (and when other business send them) pdf
> documents, they routinely treat the whole thing as an image and as a result
> the text is "halftoned" or "screened".  I have tried to get them to fix this
> problem, but they seem either not to be bothered by it or simply incapable
> of solving it or both.
>
> Not being familiar with either their production system or Multi-ad, I'm
> hoping for a general troubleshooting outline that I can give them, or
> perhaps even use to help them troubleshoot the problem.  I know that they
> use a typesetter with at least 2400 dpi and their news text is crisp, so my
> text should be also.  I'm guessing that "multi-ad" might have different
> importing options and that they are importing it as an "image" rather than
> postscript.  It's possible that my pdf might have problems, but I don't have
> problems with other newspapers and "screened text" is a problem on most of
> the ads that they print - it ain't just me.
>
> Thanks in advance...
>
>