PDF text is screened (halftoned)

[chris ford]

We run all submitted PDFs thru Asura to preflight them, and Asura turns them
into CMYK or grayscale eps files. We throw those eps files into Creator and
they're done with no problems. Usually the only time we resort to
rasterizing the pdf files in PhotoShop is if there is some issue with
4-color black type. And our first course of action is to get back to the
customer and let them to remake the file and resubmit it.

The problem we find more often is submitted PDF files that are really just
Photoshop PDF files. We still have a lot of customers and "agencies" that do
ad layout in PhotoShop. Or they just don't know how to correctly make a pdf
file and put their correctly made ad layout into PhotoShop to make the pdf
file. Sigh.





Chris

----------------------
Chris Ford
Assistant Creative Services Manager
The Commercial Appeal
495 Union Ave.
Memphis, TN 38103
901-529-2287
ford at commercialappeal.com



> From: Eric Tietze <eric at ozarksfn.com>
> Reply-To: <creator at wacondatrader.com>
> Date: Thu, 14 Aug 2008 09:43:28 -0500
> To: <creator at wacondatrader.com>
> Subject: Re: PDF text is screened (halftoned)
> 
> What program are you using to create your pdf's?  Does it actually
> export as CMYK or does it go to RGB?  Does it embed the fonts?
> 
> It is possible they could be running it through Photoshop because of a
> color or font issue.  Someone at the other papers may know a better way
> of saving it then they do to avoid seeing the rastered text, or it may
> be a standard procedure to run all submitted files through Photoshop due
> to prior issues with fonts and colors (not that I agree with this
> procedure, but it could be).
> 
> 
> Eric Tietze
> 
> General Manager / Production Director
> 
> Ozarks Farm & Neighbor
> 
> 1-866-532-1960 - Fax: 417-532-4721
> 
> www.ozarksfn.com  -  eric at ozarksfn.com
> 
> 
> ----------------------------------------------
> 
> 
> The Ozarks' most read farm newspaper.  Now reaching more than 24,000
> livestock-tax payers with Missouri and Arkansas editions.
> 
>