PDF text is screened (halftoned)

[Jonathan Kreider]

Hi All,

Thanks so much for all your replies.  When we create the pdf.s in house, we
use Corel Draw and export it to CMYK pdf.  Corel Draw seems to have
sophisticated pdf abilities - I can spec embedded fonts or text as curves,
image resolution, cmyk or rgb.  While I don't have sophisticated pre-flight
software or even an understanding of _all_ the issues, I'm fairly certain
that the basics are right.  As I mentioned, it's only with this one paper
that I have this problem.

Many of you mentioned that it may be a process problem at the paper.  I
suspect that you're right.  You've given me great tips and some ammo (best
practices) to "help" these folks.

Thanks again.
Jonathan

On Thu, Aug 14, 2008 at 10:43 AM, Eric Tietze <eric at ozarksfn.com> wrote:

> What program are you using to create your pdf's?  Does it actually export
> as CMYK or does it go to RGB?  Does it embed the fonts?
>
> It is possible they could be running it through Photoshop because of a
> color or font issue.  Someone at the other papers may know a better way of
> saving it then they do to avoid seeing the rastered text, or it may be a
> standard procedure to run all submitted files through Photoshop due to prior
> issues with fonts and colors (not that I agree with this procedure, but it
> could be).
>
>
> Eric Tietze
>
> General Manager / Production Director
>
> Ozarks Farm & Neighbor
>
> 1-866-532-1960 - Fax: 417-532-4721
>
> www.ozarksfn.com  -  eric at ozarksfn.com
>
>
> ----------------------------------------------
>
>
> The Ozarks' most read farm newspaper.  Now reaching more than 24,000
> livestock-tax payers with Missouri and Arkansas editions.
>
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>
>
> Jonathan Kreider wrote:
>
>> Hi,
>>
>> I've searched the archives and couldn't find anything related to "pdf" and
>> either "halftone" or "screened" that relates to my problem which is...
>>
>> My local newspaper uses "multi-ad" to do their layouts.  I'm assuming this
>> is the right mailing list for this, but I'm not sure.
>>
>> The problem is that when I send them (and when other business send them)
>> pdf
>> documents, they routinely treat the whole thing as an image and as a
>> result
>> the text is "halftoned" or "screened".  I have tried to get them to fix
>> this
>> problem, but they seem either not to be bothered by it or simply incapable
>> of solving it or both.
>>
>> Not being familiar with either their production system or Multi-ad, I'm
>> hoping for a general troubleshooting outline that I can give them, or
>> perhaps even use to help them troubleshoot the problem.  I know that they
>> use a typesetter with at least 2400 dpi and their news text is crisp, so
>> my
>> text should be also.  I'm guessing that "multi-ad" might have different
>> importing options and that they are importing it as an "image" rather than
>> postscript.  It's possible that my pdf might have problems, but I don't
>> have
>> problems with other newspapers and "screened text" is a problem on most of
>> the ads that they print - it ain't just me.
>>
>> Thanks in advance...
>>
>>
>>
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-- 
Thanks,
Jonathan Kreider

Kreider Machine Shop Inc.
1886 Mt. Clinton Pike
Harrisonburg, VA 22802
540-434-5351

Kreider Four Seasons Equipment, Inc.
1880 Harpine Hwy
Harrisonburg, VA 22802
540-801-8873