OT billing email ads

[Heidi Carrier]

Well, web resolution is 72 ppi (pixels per inch) so a leaderboard at  
728 pix by 90 pix would be roughly 10.11 inches by 1.25 inches. Now,  
bear in mind that if you actually tried to measure by holding a ruler  
up to the screen, it's almost impossible to measure accurately due to  
inconsistencies in monitor resolution from computer to computer. Now,  
keeping this in mind, there are screen ruler programs out there for  
both Mac & PC, which will allow you to measure ads, images, whatever,  
onscreen.

So, "your people" are right to a certain extent about the size being  
variable based on resolution, but if you stick to 72 dpi each time,  
you will have something to measure consistently against.

A quick web search for measurements (pixels points inches) yielded  
this result that might be of use to you:
http://lowendmac.com/tech/pixels.html

Hope that is of some help!

~Heidi

Heidi Carrier
Graphic Designer
The Day
h.carrier at theday.com
860.701.4222


On Mar 4, 2008, at 1:02 PM, Rick Gaskin wrote:

> ugh...i kick myself for getting into the middle of this one...but  
> being a key user for PBS (order entry front end) i was hoping to  
> bridge the gap between the necessities of accounting vs. the  
> reality of IT vs. the wants of sales...but i am hitting dead ends
>
> so here goes..hopefully someone out thee uses PBS or can give me a  
> rough idea on how to handle email ads
>
> to simply state the issue...my people feel that internet ads don't  
> exist in reality..they do not have a an actual physical size and  
> its arbitrary according to what resolution the ad is being  
> viewed...AND that the physical size of internet page is infinite...
>
> accounting wants to set up new adtypes etc but is unable  
> because ...well they are of the belief that ..again..its all  
> arbitrary...they need an actual physical dimension to create a page  
> size
>
> there are whole host of other issues etc...but they want to be able  
> to bill the client accurately..and they can't be accurate if they  
> don't have concrete dimensions
>
> i am lost
>
> R
>
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