OT billing email ads

[Grimm, Kenneth]

We use PBS, but that doesn't seem to be your issue -- finding a consistent
way to represent ad sizes on the net does.

In our shop:

For any print ads that also appear on-line, an inch rate is used that is the
same reported size as the print ad. A 3x5 is a 3x5 is a 3x5 regardless of
where it appears or in what media or what resolution.

For strictly web ads, modular sizes were used measured in pixels, I'm not
sure if we made them up or if they match something like the SAU standard.

Examples:

Leaderboard 728x90 pixels
Flag 190x50 pixels
Big Box 336x280 pixels
Ad of the Day 336x280 pixels
Cube 180x150 pixels
Button 90x60 pixels

These are charged per thousand impressions.

Hope this helps,

Ken


On 3/4/08 12:02 PM, "Rick Gaskin" <rgaskin at wdt.net> wrote:

> ugh...i kick myself for getting into the middle of this one...but being
> a key user for PBS (order entry front end) i was hoping to bridge the
> gap between the necessities of accounting vs. the reality of IT vs. the
> wants of sales...but i am hitting dead ends
> 
> so here goes..hopefully someone out thee uses PBS or can give me a rough
> idea on how to handle email ads
> 
> to simply state the issue...my people feel that internet ads don't exist
> in reality..they do not have a an actual physical size and its arbitrary
> according to what resolution the ad is being viewed...AND that the
> physical size of internet page is infinite...
> 
> accounting wants to set up new adtypes etc but is unable because ...well
> they are of the belief that ..again..its all arbitrary...they need an
> actual physical dimension to create a page size
> 
> there are whole host of other issues etc...but they want to be able to
> bill the client accurately..and they can't be accurate if they don't
> have concrete dimensions
> 
> i am lost
> 
> R