OT billing email ads
Jeff Messeroll
jmesseroll at gmnews.com
Tue Mar 4 14:48:34 CST 2008
Yes, the education part is difficult. You need to some how get them
past the ruler dimensions and get them to associate the style of ad with
the approximate dimensions. Definitely a real challenge sometimes.
What we do on our bills is have a Description Line that says "Web Banner
& Tile Ads" which is placed on the bill automatically based on the way
it is put into the system. It still says size 4 x 1, but no one has
complained or questioned.
Jeff
Rick Gaskin wrote:
> yes, thank you.
>
> we are doing something similar..but unfortunately PBS requires that we
> give a set dimension to the arbitrary size...so when it comes to
> billing the invoice reads 4x1 rather than banner
>
> and still i think the confusion is that 4x1 isn't 4x1 depending on how
> you view the ad
>
> or in realtion to the overall page
>
> does that make since??
>
> Jeff Messeroll wrote:
>> We do not use PBS, but we did is create 3 or 4 different size web ads
>> based on pixels count. These pixels sizes are sold to clients based
>> on name, ie banner, Skyscraper (tall side ad), footer and tile ad.
>> These pixels are matched to made up inch sizes, ie banner =4 x 1,
>> skyscraper = 1 x 6, etc. Then the billing system is set to price
>> based on 4 x 1, 1 x 6,etc. This solves the size issue for both the
>> sales rep and accounting.
>>
>> Jeff Messeroll
>> Greater Media Newspapers
>>
>> Rick Gaskin wrote:
>>> ugh...i kick myself for getting into the middle of this one...but
>>> being a key user for PBS (order entry front end) i was hoping to
>>> bridge the gap between the necessities of accounting vs. the reality
>>> of IT vs. the wants of sales...but i am hitting dead ends
>>>
>>> so here goes..hopefully someone out thee uses PBS or can give me a
>>> rough idea on how to handle email ads
>>>
>>> to simply state the issue...my people feel that internet ads don't
>>> exist in reality..they do not have a an actual physical size and its
>>> arbitrary according to what resolution the ad is being viewed...AND
>>> that the physical size of internet page is infinite...
>>>
>>> accounting wants to set up new adtypes etc but is unable because
>>> ..well they are of the belief that ..again..its all arbitrary...they
>>> need an actual physical dimension to create a page size
>>>
>>> there are whole host of other issues etc...but they want to be able
>>> to bill the client accurately..and they can't be accurate if they
>>> don't have concrete dimensions
>>>
>>> i am lost
>>>
>>> R
>>>
>>
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